Jeremy Tucker is vice president, Marketing Communications and Media, a position to which he was appointed in September 2014. In this role, Tucker reports to Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. and is responsible for marketing communications and media and model line/product marketing with focus on revenue growth and profit generation for the Nissan brand and its dealer network.
Tucker joined Nissan from Disney Consumer Products where he led a franchise-focused strategic marketing organization across product business units and collaborated across The Walt Disney Company to ensure consistency with content creators.
Prior to his role with Disney, Tucker was senior director of Marketing, National Brand Innovation for Frito-Lay, North America, a division of PepsiCo. During his tenure with PepsiCo, Tucker drove revenue and sales growth for multiple brands, including the turnaround of the multibillion dollar Doritos brand through consumer insights, product innovation and creative branding and media strategies. Tucker was also a part of the Procter & Gamble account team at Omnicom Group’s Targetbase, where he worked on the Pampers, Iams and Eukanuba Pet Foods brands.
Tucker holds bachelor’s degrees in both fine art and marketing from Louisiana State University and an MBA from Southern Methodist University’s Cox School of Business. He is located in Franklin, Tennessee.