Rafael De La Cruz

It all started in summer of 1989. I was 15 years old and I got a job at a traffic control company just doing yard duties. I lived in Guadalajara Mexico and for the next 17 years I progressed with the company. I worked for months at a time performing seasonal work at this company. I progressed year after year. Beginning as a yard boy, to flagger, to traffic control technician, to traffic control supervisor, to dispatcher and finally to office manager.

My knowledge of the Traffic Control Industry and natural progression, prompt the owners of the company to offer me a position to take over the company. My wife and I decided to make the move and in 2005 we moved to the USA permanently. I learned all the ins and outs of a traffic control company. The company began to grow, but I was feeling the lack of appreciation for my accomplishments performed. Things started to go downhill for me, to the point my family and I were living in a garage. I felt I hit rock bottom. In 2008, with the support of my father; I decided to open up my own Traffic Control Company (BATS) with improved values and quality customer service.

First, I wanted to provide for my family. Secondly, make a difference in the traffic control industry by implementing technology, educating our field employees and having a culture of safety driven professionals.

I studied Engineering but my focus for many years was Martial Arts. I have a Tae Kwon Do school and I continue to participate in martial arts events. The discipline and values has shaped me into the successful entrepreneur that I am.

When I started BATS 8 years ago, PG&E trusted us, they saw the improved service that we were providing. We have gotten better over the years due to our collaborative efforts with PG&E. The high standards set has allowed us to grow and provide superior service to all our customers. PG&E also sponsored me to attend an UCLA mini MBA program for business owners. This helped me understand business in an effective manner which helped me structure my company in a more efficient way.

Being a Hispanic just pushes me to do better, I’m proud of that and we are living the American dream. Now, we strive to be the #1 traffic control company for the west coast of the United States. Thanks to the hard work of my employees, to the customers that believed in us, and to the vision of making a difference in the Traffic Control industry.